The Apple Store® model has become the envy of the business world. These locations are attractive and effective at representing the products within – the face of a successful brand. However, other companies cannot model a literal approach after this retail giant. Instead, they can take a page from the company’s playbook and filter specific lessons through the unique needs of their respective markets.
This eBook looks at the automotive retail sector, demonstrating which components of the Apple® brand approach work when applied to auto dealerships and suggesting ways to implement those elements. Due to the requirement that most auto purchases take place through physical locations, maximizing retail space is especially important in this sector.